Book Publicity

What is Book Publicity?

Simply put, Book Publicity is generating exposure for your book through any non-advertising means. And Planned Television Arts is one of the leading Book Publicity companies in the world.

Book Publicity can include any of the following:

Media Interviews
Media interviews are an excellent source of book publicity. These interviews can take place on: Local or national television,

Radio,
Newspapers,
Magazines or
Industry journals;

Book Reviews
Whether in print publications, or online, a good book review is a definite source of book publicity. Also, contrary to popular belief, it isn't always best to be featured in a major newspaper. Sometimes, your review will get you more book sales if it appears in a niche publication.

Book Excerpts
Book publicists often work to place excerpts of your book in different media. A taste of your writing is often enough to convince many readers to pick up your book.

Podcasts and Blogs
In today's Internet world, every one has a voice. The sheer amount of Blogs and Podcasts is great for your book publicity! Your book publicist will research the right Blogs and Podcasts and try to place you, or your work, on them.

Word-of-Mouth
One of the best ways to get book publicity is to get people talking! Your book publicist will work to get a buzz around your book, inspiring people to tell others to pick it up. Nothing sells a book better than a personal recommendation.

Newsletters
Both online, and offline, newsletters are an excellent way to achieve book publicity. Your book publicist will try to get you into the right newsletters that go out to the right audiences.

Public appearances, Speaking Engagements, Book Signings and Road Tours
Your book publicist may determine that you need to go out to help sell your books. You may be advised to attent conferences, speak to audiences, sign books, or go on the road to book stores.