Book Marketing Advice
Proven Strategies For Getting Media Placements
For 45 years Planned Television Arts has promoted thousands of bestselling authors and self-published novices from every genre to the news media. With each successful PR campaign, we have learned many lessons on what an author should consider when looking to promote their book. Here are some articles and tips to help catch you up to speed on what we have learned over the years:
Headline Heaven: Get People to Read Your Email
Authors and publishers know that to get their press releases read by the media they need a catchy or alluring subject line for the email carrying that press release. So how do you craft the perfect headline or subject line that makes others want to read the rest of what you wrote? Follow these 15 steps.
9 Interview Tips from a Book PR Professional
Getting news media coverage for your book can be challenging, especially when the number of traditional media outlets (such as daily newspaper book review sections) is shrinking. However, for the lucky or deserving handful who are given a chance to get their message to the masses, too many waste their opportunities.
PR Can Stave Off The Recession For Your Book
All economic indicators and financial pundits agree we’re in for a long and deep recession that could get uglier before it stabilizes.
Ten PR Tips
You must get your message to the news media via a PR campaign. Advertising is cost-prohibitive and not as effective.
Make Your Book Personal to Grow Interest
To differentiate your book from others on a similar topic is not to highlight the contents, but to spotlight your very own story. No one, no matter the subject they write on, can have your story.
Sell Your Book with A 15-Second Sound Bite
You're not here to educate people while doing your radio interviews or television appearances. To get someone interested in you just give away a few pieces of information.
Five Ways to Get Powerful Publicity
The first way to get media coverage is to tie your book's message to the things that are making news.
What Words Do You Use To Describe Your Book?
Coming up with a 15 second summary of you and your book is crucial to getting it sold, promoted, read, and recommended. If you have difficulty describing what you have to offer, how will others know what to make of the book?
