Make Your Book Personal to Grow Interest

To differentiate your book from others on a similar topic is not to highlight the contents, but to spotlight your very own story. No one, no matter the subject they write on, can have your story.

Every day I receive calls from authors and potential clients. They have a diet book, a first-time novel, or a tome on how to make money. In one week I may have spoken to several people in each genre. My advice is to link your work to who you are -- your experiences, your credentials, your personality. We must be able to hear a unique voice from the author even when the books begin to look alike.