PTA Interactive

Through our Interactive division, PTA offers a wide variety of web-based services ranging from innovative new content, site development, and social media consulting, to blog tours, reviews and online media pitching.

Interactive Services:

Website Design
Web Content Development
Social Media Campaigns
Blog Tours
Online Media Outreach

Call or email Jeff Nordstedt, Director of PTA Interactive, today to find out which services may be of use to you.

Website Design

PTA Interactive now builds attractive and easy-to-use author websites. We place a strong emphasis on clean branded sites that serve up your content in an easy-to-digest fashion. Features include:

Blogs with comment capability come standard with all sites
RSS Feeds that can be used to deliver your message to your audience
Fully content managed (meaning that your site will be as easy to edit as a Word document)
Search engine friendly

We offer both budget templated packages as well as more customized robust plans. E-mail us for an estimate.

Web Content Development

As they say “Content Is King” and these days your content strategy might be the most important part of your marketing campaign – and in many ways it is more important than the site design itself. A solid content strategy is key to driving traffic to your site. Our creative team works directly with you to understand your market and craft a content strategy that will resonate with potential customers. Every campaign is unique, but some of our capabilities include:

Free eBook creation and distribution
Viral videos
Online contests
Great blog content
Twitter campaigns
Podcasts

E-mail us to set up a free content consultation to see what we can do for you.

Social Media Partnership

Social media is so powerful because it is organic. This means that no PR firm can offer to be a complete surrogate for your participation. However, we have successfully worked with authors as social media partners. First and foremost we help sort through the clutter of jargon. Our job is to stay on top of all of the latest tools so that you don’t have to. We will identify the most effective tools -- be it Twitter, Facebook, Blogs, Ning, etc. -- for your campaign. We will guide you through best practices and lend content support where possible.

E-mail us to set up a free consultation on whether a social media partnership might work for you.

Blog Tours

PTA Interactive can book a blog tour to coincide with the release of your book. This involves securing a certain number of placements (interviews, guest blog posts, and reviews) typically over a 2-3 week time period. These tours require plenty of lead time and not every book is appropriate for this kind of blog tour. When appropriate they can be a very effective marketing tool.

E-mail us to discuss whether a blog tour is right for you.

Online Media Outreach

When we do online media outreach we cover a wide variety of sites from portal sites (Yahoo, MSN) and traditional outlets online (WSJ.com, MSNBC.com) to web-based powerhouses (iVillage, About) and a vast array of appropriate niche blogs. Each avenue requires a different type of approach. We take pride in knowing the online landscape and approaching journalists and bloggers with appropriate messages delivered through appropriate channels.

E-mail us to arrange for an online media campaign