Radio 

Planned TV Arts has capitalized on the resurgent power of radio to sell and promote. Most successful publicity campaigns include a radio component. PTA possesses unique resources, vehicles and understanding of how to use radio publicity to communicate your message. For more information, please contact Brian Feinblum at 212-583-2718 or email feinblumb@plannedtvarts.com

National Radio Publicity

The power of national radio programs has never been felt more than in recent years with the popularity of Rush Limbaugh, Howard Stern, Jim Bohannon and G. Gordon Liddy to name a few. National Public Radio (NPR) continues to provide extremely influential programming with All Things Considered, Morning Edition, Fresh Air, Talk of the Nation and Marketplace. PTA regularly books guests on all of these shows and maintains a specialized database targeting national radio programs as well as outlets on the major radio networks such as ABC, CBS, NBC, AP and Westwood One.

MDRT/Morning Drive Radio Tour®

The MDRT® was created and trademarked by PTA in 1990 and has proven to be an extremely popular and effective publicity vehicle. The MDRT capitalizes on the enormous audiences listening to morning drive hosts in cities around the country by lining up 18 back-to-back interviews all in one morning. The estimated audience for a Morning Drive Radio Tour® range from 3 million to 7 million radio listeners! Targeting the appropriate demographic and format is the key to the MDRT's success. While NewsTalk radio is the most common format approached, PTA has also targeted FM Morning Zoos, Rock, Alternative, Adult Contemporary, Urban, Country, Religious and other formats displaying the versatility of this vehicle. The MDRT is a proven winner because it:

  • Increases sales
  • Maximizes exposure
  • Accesses local radio markets
  • Allows the spokesperson/author to be anywhere in the world
  • Includes audiocassettes of the interviews and total audience figures.

For answers to all your questions about the Morning Drive Radio Tour,
please visit the Morning Drive Radio Tour FAQ

 

 

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