Business Books

Our dedicated team, Planned Television Arts Business Books has worked with hundreds of business authors to help their books cut through the clutter of the market and attain fantastic publicity.

PTA provides many other publicity services and counsel regarding business books, including marketing strategies, media training, bookstore appearances, special sale opportunities, and speaking engagements in front of key business audiences.

For authors using our publicity services, there is a start up fee for all clients that covers initial meetings, press kit consultation and strategy discussions. A separate writing fee of is required if PTA is asked to do all the original writing for the press kit. We do not work on retainer but rather charge a project fee tailored to each book campaign that contains base fees with a bonus fee schedule for placements with national media.

PTA Business Book Campaign Types

Print
Most business books depend heavily on print for their main source of media attention - a combination of reviews, features, by-lined placements, mentions or source quotes where the author's book is mentioned as a courtesy after an author provides information or analysis for a feature article.

PTA Business Books focuses on the print part of the campaign as it lays the foundation for most successful business book campaigns. PTA usually comes on board 3-4 months before publication month conducting a galley mailing and follows through for another three months after the launch. Print campaigns have the highest priority in terms of allocating resources.

Business books fall into one of a number of categories: management, sales, motivational, personal finance, economic, business narrative, career, workplace, etc. Each category calls for a different media campaign with a specialized list of targeted print media.
Broadcast
Some business books will have appeal to the mainstream national shows such as Good Morning America, Today, CBS The Early Show and Larry King but for the most part, there are a select number of good broadcast outlets for business books such as CNN, CNBC and MSNBC.
Road Tour/Speakers Tour
The author tour is very selective for most business books and usually targets trips to New York, Washington DC, Atlanta, Chicago and Los Angeles to capture key broadcast media. The author's hometown media is always covered if it's a significant market. The author tour consists of bookings with local TV, radio and print outlets and often includes a business speech arranged by PTA if appropriate. PTA has worked with a variety of business groups including Chambers of Commerce, local Business Journals, Sales & Marketing Executives International, Harvard Business School Alumni Clubs and various entrepreneurial organizations.

Another form of touring is the "piggyback tour" where PTA books local media only in markets where the author is going already on a speaking engagement. Time may only allow for one or two interviews in which case a per- placement schedule goes into effect.

Some of our recent successes include:
- Harvey Mackay's #1 NY Times Business bestseller, We Got Fired! (Ballantine Books - 2004)
- Bill George's Authentic Leadership (Jossey Bass - 2003), (earned PTA Business Books two BULLDOG REPORTER Media Excellent Awards)
- Todd Duncan's High Trust Selling (Thomas Nelson - 2003)
- David d'Alessandro's Brand Warfare (McGraw Hill - 2001)

All books made a variety of National Bestseller lists including the New York Times, Business Week, Wall St. Journal, 800 CEO READ and USA Today lists.

For more information please contact David Hahn, Managing Director, at 212-593-5847 or email hahnd@plannedtvarts.com