Twitter is one of my favorite social platforms. It has an incredible reach, and makes me feel like I have a voice that’s being heard – at least by my immediate followers. That said, Twitter, like other social platforms and networking tools, can be dangerous when not handled properly.
Kenneth Hein wrote a Forbes piece a couple weeks back that really well outlined some high-profile social media mistakes, and the even higher-profile lessons that followed.
While Ashton Kutcher’s series of Twitter missteps flooded my feeds for a short while, I was surprised that I had not heard of some of the other Tweetastrophes, like those from the Red Cross, or from Kenneth Cole.
Reading through the article, my favorite tweet/lesson was from the Red Cross. They handled the issue, showed they had a sense of humor, and in the end, found a way to leverage the tweet by working with Dogfish Head on a fundraising effort.
The other day, I had the opportunity to give a workshop for the Publishers’ Publicity Association on blogger outreach. The goal of my presentation was to provide publicists with tools and tips to execute blogger outreach successfully when hiring outside agencies is not an option. The presentation was held at Random House, with 60+ attendees, and I have this fun picture to show for it:
Join the Young to Publishing Group (YPG), part of the Association of American Publishers (AAP), for its second annual National Book Awards House Party. The event is being held at 52 Walker Street at M1-5 Bar from 8-11 p.m on Wednesday November 16, 2011.
Like last year, a charity auction will be held to benefit 826NYC, a nonprofit dedicated to supporting students ages 6-18 with their creative and expository writing skills, and to helping teachers inspire their students to write.
If you’re looking for a fun and charitable way to spend your Saturday night, with a live streaming broadcast of the National Book Awards, you should RSVP to attend this event. Tickets can be purchased here, and if you have questions, you can e-mail event staff here, or tweet them here.
PTA staff gathered yesterday to create blankets in support of Project Linus, a non-profit organization that aims to provide a sense of warmth and security to seriously ill, traumatized or otherwise in need children through the gift of new, handmade blankets and afghans.
Deb Kohan, Vice President (Planned TV Arts) and Director (PTA en Español), organized the effort.
Project Linus has chapters in all 50 states and blankets are distributed to hospitals, shelters, or social service agencies. With headquarters in Bloomington, Illinois, its Central Illinois chapter alone donates roughly 350 blankets monthly.
For more information about getting involved with Project Linus, check out their website: http://projectlinus.org. You can also stay up-to-date via their activity on social platforms like Facebook and Twitter, or through their blog.
Since the tablet craze kicked off, and eReaders gained popularity, the Kindle has established itself as one of the front-running eReaders of choice. Plenty of tablet-toting readers still own devices like the Nook, KOBO, Sony Reader, BeBook and beyond, but updates to the Kindle continue to take the stage.
On September 28, Amazon.com announced the release of the Kindle Fire tablet — Amazon’s true competitive product to the Apple iPad. According to Amazon.com founder and CEO Jeff Bezos, the device will begin shipping November 21, 2011. In addition to the announcement of the Kindle Fire ($199), Bezos announced a Kindle Touch ($99), as well as a non-touch Kindle for $79.
For more information on the launch of the new line of Amazon Kindles, including features, release dates, and price points, check out this post from EW’s “Shelf Life.”
Jen Campbell is 24, and is a writer and bookseller living in London. Her new and brilliant book, “Weird Things Customers Say in Bookshops” is forthcoming [2012] from Constable and Robinson. Click the link to read more for a small sampling of some of the incredible conversations from her website her website (and the forthcoming book).
Image Courtesy of Jen Campbell (http://jen-campbell.blogspot.com/)
In New York this Sunday (9/18)? If you’re looking for a free and fun event in Brooklyn, you should check out the largest free literary event in New York, the sixth annual Brooklyn Book Festival. The BKBF is held at Brooklyn Borough Hall (209 Joralemon Street), with activities going from 10 a.m. until 6 p.m. Check out the official website for more information, or follow the BKBF on Facebook/Twitter.
According to the press page for the BKBF, 260+ authors and participants will be in attendance for this year’s festival. Some of the noteworthy names include: Joyce Carol Oates, Terry McMillan and Jennifer Egan.
All events are free. The BKBF is an initiative of Brooklyn Borough President Marty Markowitz, presented by Brooklyn Tourism and the Brooklyn Literary Council.
*photo and description taken from official BKBF website
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