Dealing with (Feigned) Irrationality
After its nuclear test on Monday which generated international condemnation, North Korea reportedly fired several short-range missiles the following day. These actions by North Korean leader Kim Jong-il – who has been accused of acting and being irrational – raises the question of what you should do if you’re faced with someone similar.
First, determine [...]
10 Habits of Highly Effective Job Seekers in a Down Market
Even in a down market, job seekers and employees are not powerless or without recourse. In fact, you have more control over your career circumstances than you might think. I’ve developed specific strategies and tactics that consistently generate powerful results for job seekers, even when it seems that “no one’s hiring.”
1. Network, network, network. Continually [...]
Does Consumer Anger Pay Off?
In a recent article in the Journal of Consumer Research, Eduardo B. Andrade and Teck-Hua Ho explore “emotional gaming” in consumer behavior - concealing your actual emotional state or displaying one different from your actual emotional state to try to improve the result of a consumer negotiation or social interaction.
They found that parties often achieved [...]
Moving Your Career Forward in Tough Times
Let’s face it: the job market is bad and the economy is worse. That’s why this is the time to push harder than ever in conducting your job search and managing your career. In addition to working harder, you’ll need to work smarter as well.
Are you upset that you didn’t “ace” your last job interview? [...]
Spencer Sherman on irrational money habits
Spencer Sherman is one of the top wealth managers in the country and the author of The Cure For Money Madness, a guide to overcoming distorted childhood perceptions around money that poison relationships, get in the way of intimacy, and interfere with both money making and enjoying the money we have.
Spencer is also the co-creator [...]
Why High Profile Consumer Advocates Get Great Negotiation Results
The New York Times will soon start a consumer advocate column in which its advocate will solicit consumer complaints and selectively intercede and negotiate on their behalf. Called “The Haggler,” I fully expect them to get great results. Why?
Consumer advocates in the media, typified by local television news investigative reporters, often achieve positive results because [...]
Seth Godin Speaks on Life, the Universe, and Marketing
Seth Godin is a bestselling author, entrepreneur, and agent of change. He writes the most popular business blog in the world. Godin’s books have been bestsellers around the world and continue to shape the way people think about marketing, change, and work. His most recent titles include Tribes, The Dip, and Meatball Sundae.
In this interview [...]
Suicide by Marketing
Traditional sales and marketing is suicide in today’s business environment!
Why? Because traditional media isn’t just LESS effective it actually pushes more customers AWAY than it attracts. In fact traditional methods tend to alienate target customers more than ever before.
Don’t Take My Word for It
Check out what a recent McKinsey & Company study revealed about [...]
Deadline’s Impact on a Job Opportunity
One of our seminar attendees was recently laid-off and has interviewed with several potential employers. He received an offer from one, but it came with a 24-hour deadline. While it wasn’t his top choice, he hasn’t heard from the other companies yet.
First, let’s discuss why his potential employer included a short deadline with [...]