Seth Godin Speaks on Life, the Universe, and Marketing

Posted on | May 6, 2009 |

Seth Godin is a bestselling author, entrepreneur, and agent of change. He writes the most popular business blog in the world. Godin’s books have been bestsellers around the world and continue to shape the way people think about marketing, change, and work. His most recent titles include Tribes, The Dip, and Meatball Sundae.

In this interview Seth explains how new media has changed the marketing landscape, why leadership IS marketing, why some marketers ARE evil, and when is the right time to start a revolution in your organization or lead one of your own. He speaks to PTA’s own Lauren Frey as part of our Booking 2.0 radio series.

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