“The Business”

Business Authors Giving You the Business

A Quick Summary on How to Lead with Your Heart

As its longtime CEO, Cass Wheeler has helped to build the American Heart Association into one of the most respected nonprofits in the world. In his book You’ve Gotta Have Heart: Achieving Purpose Beyond Profit in the Social Sector, he shares the secrets to AHA’s success and inspires readers to make their nonprofit organizations the [...]

  • About

    “This Business” blog brings you the best in business books from Planned Television Arts. We feature stories and ideas from our stable of authors, collecting the best minds in the business of marketing, finance, career advice, entrepreneurship, networking, leadership, and more.
  • Subscribe

  • Meta