Suicide by Marketing

Traditional sales and marketing is suicide in today’s business environment!
Why? Because traditional media isn’t just LESS effective it actually pushes more customers AWAY than it attracts. In fact traditional methods tend to alienate target customers more than ever before.
Don’t Take My Word for It
Check out what a recent McKinsey & Company study revealed about [...]

No Time to Plan

It is not often that I find myself without words. I usually have plenty to say about any topic imaginable. But recently when speaking with a CEO who had asked my advice about how to deal with a particular challenge in his business, I was rendered speechless. This CEO had recently lost a key supplier [...]

The Top 10 Ways NOT to Attract New Clients

They say marketing has a bad name. But I maintain that NOT marketing has a much worse name. If you’re an entrepreneur or small business owner interested in attracting new clients, are you still committing any of the 10 deadly sins listed below?
10. Make sure nobody can really understand what business you’re in. Use buzz-words [...]