Dealing with (Feigned) Irrationality

After its nuclear test on Monday which generated international condemnation, North Korea reportedly fired several short-range missiles the following day. These actions by North Korean leader Kim Jong-il – who has been accused of acting and being irrational – raises the question of what you should do if you’re faced with someone similar.
First, determine [...]

Seth Godin Speaks on Life, the Universe, and Marketing

Seth Godin is a bestselling author, entrepreneur, and agent of change. He writes the most popular business blog in the world. Godin’s books have been bestsellers around the world and continue to shape the way people think about marketing, change, and work. His most recent titles include Tribes, The Dip, and Meatball Sundae.
In this interview [...]

Suicide by Marketing

Traditional sales and marketing is suicide in today’s business environment!
Why? Because traditional media isn’t just LESS effective it actually pushes more customers AWAY than it attracts. In fact traditional methods tend to alienate target customers more than ever before.
Don’t Take My Word for It
Check out what a recent McKinsey & Company study revealed about [...]