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Does Consumer Anger Pay Off?

In a recent article in the Journal of Consumer Research, Eduardo B. Andrade and Teck-Hua Ho explore “emotional gaming” in consumer behavior - concealing your actual emotional state or displaying one different from your actual emotional state to try to improve the result of a consumer negotiation or social interaction.
They found that parties often achieved [...]

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    “This Business” blog brings you the best in business books from Planned Television Arts. We feature stories and ideas from our stable of authors, collecting the best minds in the business of marketing, finance, career advice, entrepreneurship, networking, leadership, and more.

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