Seth Godin Speaks on Life, the Universe, and Marketing

Seth Godin is a bestselling author, entrepreneur, and agent of change. He writes the most popular business blog in the world. Godin’s books have been bestsellers around the world and continue to shape the way people think about marketing, change, and work. His most recent titles include Tribes, The Dip, and Meatball Sundae.
In this interview [...]

Suicide by Marketing

Traditional sales and marketing is suicide in today’s business environment!
Why? Because traditional media isn’t just LESS effective it actually pushes more customers AWAY than it attracts. In fact traditional methods tend to alienate target customers more than ever before.
Don’t Take My Word for It
Check out what a recent McKinsey & Company study revealed about [...]

The Top 10 Ways NOT to Attract New Clients

They say marketing has a bad name. But I maintain that NOT marketing has a much worse name. If you’re an entrepreneur or small business owner interested in attracting new clients, are you still committing any of the 10 deadly sins listed below?
10. Make sure nobody can really understand what business you’re in. Use buzz-words [...]