Why High Profile Consumer Advocates Get Great Negotiation Results

The New York Times will soon start a consumer advocate column in which its advocate will solicit consumer complaints and selectively intercede and negotiate on their behalf. Called “The Haggler,” I fully expect them to get great results. Why?
Consumer advocates in the media, typified by local television news investigative reporters, often achieve positive results because [...]

Seth Godin Speaks on Life, the Universe, and Marketing

Seth Godin is a bestselling author, entrepreneur, and agent of change. He writes the most popular business blog in the world. Godin’s books have been bestsellers around the world and continue to shape the way people think about marketing, change, and work. His most recent titles include Tribes, The Dip, and Meatball Sundae.
In this interview [...]

Suicide by Marketing

Traditional sales and marketing is suicide in today’s business environment!
Why? Because traditional media isn’t just LESS effective it actually pushes more customers AWAY than it attracts. In fact traditional methods tend to alienate target customers more than ever before.
Don’t Take My Word for It
Check out what a recent McKinsey & Company study revealed about [...]