The Tip Sheet
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issue of : December 2003
In this Issue
- The PTA Amazon Blast - Soar up the Amazon charts with our new Amazon blast
- Surfin' - A great source for websites, "I Want Media" and "Champagne Fun Facts"
- Tips From the Top - Our monthly advice column - Zero in on Your Market
- Look What's Coming Up - A calendar of upcoming events
- What Have You Done For Me Lately? - Our latest media bookings
The PTA Amazon Blast
Robin Sharma (The Saint, The Surfer and the CEO) -- #1
Dr. Daniel Amen (Healing Anxiety and Depression) -- #14
Charles Garcia (A Message From Garcia) -- #5
Want to propel your authors up the Amazon charts? Try PTA's new Amazon Blast and watch the rankings climb! About a month before publication date, give us a call and we will:
- Do what we do best - discover the most "saleable" ideas in the book (or books)
- Craft a lengthy Action letter that will drive people to log on and purchase your title on a specific day
- Strategize to determine date of letter distribution and who the letter should come from: the author, an associate, 3rd party...
- Create stunning "giveaways" with you to reward those who make a purchase with superb added value. (Usually giveaways are electronic of nature.)
- Secure mailing/distribution lists - GOAL: 1,000,000+
- Make it happen - put the mechanics to work and keep our eyes on the Amazon Best Seller list
- Marvel as the rankings soar!
For more information, contact David Thalberg at 212.593.5875 or thalbergd@plannedtvarts.com.
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Surfin'
Created to be a one-stop spot for the latest media news and resources, I Want Media (http://iwantmedia.com) provides quick access to timely media news and relevant industry data, updated throughout the day. Now professionals in all areas of media can have access to critical news and data at the same accelerated pace.
Did you know that contrary to popular belief, a bottle of bubbly (champagne) should never pop with a big bang, but with a soft sigh? Or that there are 49 million bubbles in a regular bottle of champagne? With New Year's Eve just around the corner, you might be preparing to pop the cork on the bubbly. How much do you really know about it? Learn how to store, chill, open and serve it, or whether or not you can still open an older bottle of champagne at http://www.restaurant.org/business/champagne.cfm. If you are looking for fun wine/champagne quotes visit http://www.800wine.com/fun.cfm.
Looking for a new book review outlet? Under the Covers Book Reviews: Books Worth Reading Past Bedtime (http://www.silcom.com/~manatee/utc.html) boasts over 6.9 million visitors to their site and 3,950 book reviews. They welcome copies for review from authors, publishers, and distributors, as well as books and other materials to be given away as prizes. They request that you email them @ manatee@silcom.com first and include a short blurb of each book you'd like reviewed.
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Tips From the Top
Zero in on Your Market - Save Time, Money and Aggravation
The hardest job in marketing is seeing your target and staying focused on it. In other words, know where you're going before deciding on how to get there. Identify your destination. Then map your route. When you know the destination the route is often clear.
Publicity is a unique marketing tool because it forces you to identify and reach two separate audiences:
- The buying audience - individuals who purchase your product or service.
- The media audience - members of the press and electronic media who will publicize your product or service.
All marketing tools require you to identify the ultimate consumer. In publicity, first you identify your potential customers. Define your audience as narrowly as possible. Next you need to identify those specific media outlets that will best reach your potential customers. Research your target media by listening to their programs, reading their articles and visiting their websites. (PR professionals excel at knowing which media outlets will most effectively reach which markets.) Remember, it's expensive to market the world so try to narrow it down.
Setting your target:
- The buying audience - individuals who purchase your product or service.
- The media audience - members of the press and electronic media who will publicize your product or service.
And lastly, be ready for change at all times!
An excerpt from the National Best-Seller GUERRILLA PUBLICITY: Hundreds of Sure-fire Tactics to Get Maximum Sales for Minimum Dollars by Rick Frishman, Jill Lublin and Jay Conrad Levinson.
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Look What's Coming Up
Some annual dates that just might relate to a Morning Drive or Satellite TV Tour topic:
May 2004
| Older Americans Month | |
| 3rd | First Broadcast of National Public Radio (1971) |
| 5th | Cinco de Mayo |
| 6th | Anniversary of Babe Ruth's First Major League Home Run (1915) |
| 6th | Anniversary of Roger Bannister's Breaking of the Four-Minute Mile (1954) |
| 9th | Mother's Day |
| 11th | Anniversary of the Battle of Hamburger Hill (Vietnam 1969) |
| 11th | Birthday of Salvador Dali (1904) |
| 15th | Armed Forces Dayy |
| 19th | Anniversary of the Founding of the Boys Club of America (1906) |
| 31st | Anniversary of the premier of "Survivor" on TV (2000) |
| 31st | Memorial Day |
June 2004
| Gay and Lesbian Pride Month | |
| 5th | Anniversary: AIDS first noted (1981) |
| 6th | Anniversary: Susan B. Anthony fined for voting (1872) |
| 12th | Anne Frank's Birthday (1929) |
| 12th | Anniversary: National Baseball Hall of Fame dedicated (1939) |
| 14th | Flag Day |
| 14th | Anniversary: Premier of the "Gong Show" (1976) |
| 20th | Father's Day |
| 23rd-24th | 125th Anniversary of Wimbledon |
| 28th | Anniversary of the Stonewall Riot (1969) |
| 28th-29th | Anniversary of the Treaty of Versailles (1919) |
July 2004
| 1st | Anniversary of the Battle of Gettysburg (1863) |
| 1st | Birthday of Diana, Princess of Whales (1961) |
| 1st | Canada Day |
| 2nd | Birthday of Thurgood Marshall, first African-American on the U.S. Supreme Court (1908) |
| 4th | Independence Day |
| 4th | Premier of Casey Kasem's "American Top 40" Radio Program (1970) |
| 10th | Birthday of Arthur Ashe (1943) |
| 13th | Anniversary of the first World Cup (1930) |
| 25th | First Airplane Crossing of the English Channel (1909) |
| 27th | Anniversary: Founding of the U.S. Department of State (1789) |
| 30th | Disappearance of Jimmy Hoffa (1975) |
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What Have You Done For Me Lately?
Here's a sampling of our latest bookings:
Authentic Leadership (Jossey-Bass) By Bill George (Business Week Bestseller)
New York Times Book Review
Fast Company
Associated Press
National Public Radio, "All Things Considered"
National Public Radio, "Talk of the Nation"
FOX News Network, "Cavuto Report"
World Traveler Northwest Airlines
Strategy and Business
Strategy and Leadership
Book Sox (The Turtle Company) (Book Sox are the original, stylish, fabric, book covers)
Washington Post
Kansas City Star and Kansascitystar.com
Brooklyn Parent
College Outlook Magazine
Family Net Television (National), "At Home Live Show"
Coach Wooden One-On-One (Regal Books) By John Wooden and Jay Carty
USA TODAY
The New York Post
Los Angeles Times
700 Club
Hour of Power
ESPN Classic, "The Big Ticket"
Fox Sports, "The Best Damn Sports Show Period"
Reinvent Your Career (Career Press) by Susan Wilson Solovic
NBC-TV/CNBC-TV, "Early Today" (National)
Chicago Tribune
Scripps Howard News Service
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