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The Tip Sheet
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issue of : June 2008
Quote of the Month
"In order to profit from your mistakes, you have to get out and make some."
—Anonymous
If you have a great quote to share, please send it to tipsheet@plannedtvarts.com. Thanks.
SUMMER READING
Mix a little bit of sand, some sunscreen and a great Radio or Satellite TV Tour tour and Voila! – you’ve created a fabulous summer read! Although we are well known for working on non-fiction, PTA has also been publicizing fiction titles for years. Some recent radio campaigns include:
- Janet Evanovich, Fearless Fourteen (St. Martin’s)
- Dean Koontz, Odd Hours (Bantam)
- Diana Palmer, Fearless (Harlequin)
- Carla Neggers, The Widow (Harlequin)
- Joseph Finder, Powerplay (St. Martin’s)
- Jackie Collins, Drop Dead Beautiful (St. Martin’s)
To learn more, please contact: Deborah Kohan at 212-593-5885 or kohand@plannedtvarts.com.
PITCH IDEAS
Looking for an event to anchor your pitch idea? Some of these ideas just might translate into a Morning Drive, a Satellite TV Tour, or a road tour topic:
July 2008
Business:
- 17th – Get to Know Your Customers Day
Health:
- 3rd – Stay Out of the Sun Day
Sports:
- 5th – 27th -- Tour De France
- 16th – 19th – Eskimo Indian Olympics
- 17th -20th – British Open (Golf)
- 6/23 – 7/6 – Wimbledon (Tennis)
General Interest:
- National Grilling Month
- 2nd -- I Forgot Day
- 25th – 30th – Scrabble Week
- 7/13 - 8/15 -- Air Conditioning Appreciation Days
- 7/29 - 8/4 – Single Working Women’s Week Holidays: *
- 4th – Independence Day
- 27th – Parent’s Day
Surfin'
Some are industry related, some are fun and some are just plain quirky sites that our PTA Interactive division recommends:
NING
Are you tired of all of the clutter and marketing noise on Myspace and Facebook? If you want to find a social network catered more directly to your interests, or if you want to create a social network that allows your readers to communicate directly, try Ning.
FEEDBURNER
So you’ve set up your blog and now you’re waiting for the money to start to roll in. Unfortunately, it doesn’t quite work that way! Feedburner provides a suite of free tools to help you promote your blog and grow your readership. Our favorite tools are the Email Subscriptions and Feed Flare.
VACATION RENTALS BY OWNER
Planning to rent a beach house, cabin, private home for the summer or any other time of year? With more than 90,000 places listed vrbo is the site to surf. The list is free for travelers and fairly inexpensive for property owners who want to post their place. Happy vacationing!
PTA's FREE TELESEMINARS
We are taking the month of July off to head to the beach! Please look in our next newsletter for upcoming August and September teleseminars. If you missed our last TeleSeminar, you can dial the replay line at 507-726-3837 (Press the # sign after you dial in) or go to our website at www.plannedtvarts.com. Remember, our TeleSeminars are free (excluding your call cost). We have about 70 hours of great information for you!
TIPS FROM THE TOP
Top 20 List of What Agents and Publishers Hate:
- Writers claim no competition exists
- Writers claim their books will be the next blockbuster
- Writers say how much others liked their books
- Submissions are made for books on subjects that the agent or editor doesn’t handle
- Correspondence is not addressed to a particular agent or editor
- Writers make undocumented assertions
- Writers call constantly, are demanding and don’t let up
- Writers try to be cute, instead of being direct and straightforward
- Writers send submissions in strange formats and colors
- Writers have a bad attitude or act superior
- Writers demand unrealistically high advances
- Publishing bigwigs kill a deal
- Writers reject professional advice
- Writers are unprepared
- Writers are unrevealing
- Writers constantly tinker
- Writers claim bogus referral sources
- Writers don’t include a sample chapter
- Authors say, “I will match the publisher’s marketing contribution up to X number of dollars”
- Authors state they will approach celebrities or authorities for endorsements or interviews when they have no way of reaching them
An excerpt from the National Bestseller Author 101: Book Proposals by Rick Frishman and Robyn Freedman Spizman with Mark Steisel
What Have We Done For You Lately
Here’s a sampling of our latest bookings.
For Joe’s Law: America’s Toughest Sheriff Takes on Illegal Immigration, Drugs, and Everything Else That Threatens America by Sheriff Joe Arpaio (Amacom), we have to date booked:
- New York Post: Page Six
- Bloomberg TV: Night Talk with Mike Schneider
- Michael Savage (Talk Radio Network)
- Laura Ingraham Show (Talk Radio Network)
- Brian and the Judge (Fox News Radio)
- The Glenn Beck Show (CBS/Premiere Radio Network)
- Neal Boortz Show (Jones Radio Network)
- Lars Larson Show (Westwood One)
- Jim Bohannon Show (Westwood One)
For The dccomedyfest (Aug 7-9) PTA DC booked the following interviews:
- The Washington Post
- The Politico
- Punchline Magazine
- Stagetime Magazine
- DCvote.com
For American Heroes in the Fight Against Radical Islam by Oliver North (B&H Publishing Group), we booked the following interviews among others:
- Dennis Miller Radio (Westwood One)
- Brian and the Judge (Fox News Radio)
- The Wilkow Majority (Sirius Satellite Radio)
- The Greg Knapp Experience (ABC Radio & Radio America)
- Laura Ingraham Show (Talk Radio Network)
- Mark Levin Show (ABC Radio)
- Neal Boortz Show (Jones Radio Network)
- The Tammy Bruce Show (ABC Radio Network)
- Veteran’s Chronicles (Radio America)
- Bill Bennett’s Morning in America (Salem Radio Network)
- Mike Gallagher Show (Salem Radio Network)
- Janet Parshall’s America (Salem Radio Network)
- IRN/USA Radio Network
- Ron Seggio Show (USA Radio Network & Armed Forces Radio Network)
- David Stokes Show (XM Satellite Radio)
Contact and Share
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PLANNED TELEVISION ARTS/PTA·SATELLITE Servicing All Your Media Needs 1110 Second Avenue, New York, N.Y. 10022 or www.plannedtvarts.comContact: tipsheet@plannedtvarts.com or 212-593-5885